McKinsey GE Matrix

The McKinsey GE Matrix is a strategic tool used to evaluate and prioritize business units or product lines based on their market attractiveness and competitive strength. It organizes these units into a 3x3 grid, helping organizations identify which areas deserve more investment and which may need restructuring or divestment.

• The matrix analyzes business units using two main dimensions: industry attractiveness and business unit strength.
• It enables clearer resource allocation and strategic decision-making by visually highlighting growth opportunities and problem areas.
• The nine-cell structure offers more nuanced insights compared to simpler models like the BCG Matrix.

This presentation diagram template is fully editable and free to download, making it easy to customize for your own business strategy presentations. You can adjust colors, data, and layout to suit your needs, and it’s ideal for consulting, corporate strategy, and portfolio management slides.